What is Shopify Liquid and why does it matter?

Liquid is Shopify's templating language used to build every part of a Shopify theme. It controls how products, collections, cart, checkout, and blog pages are rendered. A developer who knows Liquid can customise every element of a Shopify store without being limited to what a theme's settings panel allows. Custom Liquid development is how you get a Shopify store that looks and works exactly the way you want rather than the way the theme was designed.

Can you migrate my store to Shopify?

Yes. We migrate stores from WooCommerce, BigCommerce, Magento, PrestaShop, Wix, Squarespace, and other platforms to Shopify. Migration covers product data, product images, customer records, order history, and SEO URL redirects so you do not lose search rankings during the transition. We run full pre and post migration QA to verify all data transferred correctly before the store goes live.

Custom Shopify Development

Q: How much does Shopify development cost?

Shopify development pricing depends on the scope of the project. Customising an existing Shopify theme typically starts from $500 to $1,500. A full custom Shopify theme built from a Figma design ranges from $1,500 to $4,000. A complete store build with custom theme, app integrations, and metafield configuration ranges from $2,000 to $6,000. Shopify Plus builds and complex custom app development are scoped individually. We provide free quotes within a few hours.

Q: Can you convert a Figma design to Shopify?

Yes. We convert Figma designs into fully functional custom Shopify themes using Liquid, CSS, and JavaScript. Every section of your Figma design is rebuilt as an editable Shopify section with settings so you can update content in the Shopify theme editor without touching any code. The service includes custom product page templates, collection page layout, SEO meta setup, and a full store configuration.

Q: What is the difference between Shopify and Shopify Plus?

Shopify Plus is the enterprise tier of Shopify starting at $2,300 per month. It adds full checkout customisation via Checkout Extensibility, B2B wholesale storefront, Shopify Flow automation, dedicated account management, up to 10 store expansions for international markets, and a 0.15% transaction fee cap. Standard Shopify plans limit checkout customisation to what Shopify exposes in their settings. Most businesses do well on Basic or the Shopify plan until they exceed $1 million per year in revenue, at which point Shopify Plus typically pays for itself through lower transaction fees and automation savings.

What is Shopify development? Shopify development is the process of building, customizing, and optimizing online stores using the Shopify platform. It includes custom theme development with Liquid, store setup, product and collection management, app integration, payment gateway configuration, Shopify Plus customization, and performance optimisation to create a fast, secure, and scalable eCommerce store.

We build custom Shopify stores tailored to your brand and business goals. Whether you need a new Shopify store, a Figma to Shopify conversion, Shopify Plus development, custom Liquid coding, or a migration from another eCommerce platform, we deliver responsive, conversion focused online stores that are easy to manage and built for long term growth.

1,000+ Projects Delivered

3 to 21 Day Delivery

Shopify Liquid Specialists

What's included in every build

✓Custom Liquid theme or existing theme customisation
✓Custom product and collection page templates
✓All sections editable in the Shopify theme editor
✓Metafields and custom product data setup
✓App integration and configuration
✓Product Schema markup for Google Shopping
✓GA4 eCommerce tracking and GTM setup
✓Security and payment flow testing

Pricing

Custom Quote

Get a Free Quote

Custom Shopify Development Services for Every Business

Whether you're launching a new Shopify store, customising an existing theme, converting a Figma design, upgrading to Shopify Plus, or migrating from another eCommerce platform, we deliver tailored Shopify solutions designed to support your business goals and future growth.

Custom Shopify Theme Development

A fully bespoke Shopify theme built in Liquid from your Figma design or creative brief. Every section is editable in the Shopify theme editor so you can update content without touching a single line of code after handoff.

Figma to Shopify Conversion

Pixel-perfect conversion of your Figma design into a live Shopify theme using custom Liquid templates. Every design element becomes an editable section or block in the Shopify theme editor so your client can make changes independently.

Shopify Theme Customisation

Existing Shopify theme not quite right for your brand? We customise Dawn, Prestige, Impulse, Debut, or any other theme using Liquid and CSS to match your exact requirements without rebuilding from scratch.

Shopify App Integration

Integration and configuration of Shopify apps including Klaviyo, Yotpo, ReCharge, Gorgias, Judge.me, Privy, ShipStation, Bold, and custom private apps built for the specific workflows your business runs on.

Shopify Plus Development

Shopify Plus builds with custom checkout extensibility, Shopify Flow automation, B2B wholesale storefronts, multi-store international expansion setup, and custom private app development for high-volume merchants.

Store Migration to Shopify

Full store migration from WooCommerce, BigCommerce, Magento, or PrestaShop to Shopify. Products, customers, orders, and SEO URL redirects are all migrated with thorough pre and post-launch QA so nothing is lost in the move.

Which Shopify Plan Is Right for You?

Compare Shopify plans to understand the differences in features, pricing, transaction fees, staff accounts, reporting, and checkout capabilities. Choose the right Shopify plan based on your business size, sales volume, and growth goals.

Starter

$5 per month

✓Sell via links and social media only
✓No full storefront included
✓Shopify Payments supported
✓Best for side projects and creator stores

Shopify vs WooCommerce

Compare Shopify and WooCommerce to understand the differences in pricing, ease of use, customization, SEO, hosting, scalability, payment options, and long term ownership. Find the eCommerce platform that best fits your business, budget, and growth plans.

Feature	Shopify	WooCommerce
Hosting and setup	Fully hosted. No server setup needed.	Self-hosted. Requires WordPress and hosting.
Monthly platform fees	$39 to $2,300 per month depending on plan	None. You pay for hosting only.
Transaction fees	0.5% to 2% unless using Shopify Payments	None on any payment gateway
Ease of getting started	Fast to launch without a developer	Requires developer for initial setup
Checkout customisation	Limited on Basic and Shopify plans. Full on Plus.	Full control on all plans
Theme and design flexibility	Limited by Liquid and section schema	Unlimited via Elementor, Divi or custom PHP
Subscription support	Requires third-party app such as ReCharge	WooCommerce Subscriptions — one-time purchase
Multivendor marketplace	No native multivendor support	Yes via Dokan or WCFM Marketplace
Store data ownership	Data held on Shopify servers	You own your data completely
Long-term cost at scale	Platform fees grow with revenue	Low. Hosting only regardless of revenue.

Not sure which platform to choose? Contact us and we will give you an honest recommendation based on your specific situation at no charge.

Who Needs Professional Shopify Development?

Shopify is an excellent choice for businesses that want a secure, fully hosted eCommerce platform with fast setup, simple store management, and the flexibility to scale as their business grows.

New Brands Launching Fast

Entrepreneurs and product brands that need to go from zero to a live, professional store in the shortest possible time. Shopify's hosted infrastructure means no server setup, no security patching, and no uptime worries from day one.

Designers with Figma Storefronts

Designers and agencies that have completed a custom eCommerce design in Figma and need it built into a fully functional Shopify theme using Liquid with every section editable in the theme editor for their client.

High-Volume Shopify Plus Merchants

Established stores doing over $1 million per year in revenue that need custom checkout extensibility, Shopify Flow automation, B2B wholesale storefronts, and multi-market international store expansion.

Businesses Migrating from Other Platforms

Stores on WooCommerce, BigCommerce, Magento, PrestaShop, Wix, or Squarespace that want to move to Shopify without losing product data, customer records, order history, or hard-earned search engine rankings.

Physical Product Brands

Brands selling physical products who need a clean product catalogue, variant management, inventory tracking, fulfilment app integration, and a checkout that converts mobile shoppers without friction at the payment step.

Subscription Box Businesses

Businesses selling subscription boxes or recurring consumable products who need ReCharge integration, subscriber portal management, free trial flows, and automated renewal email sequences set up correctly from the start.

Our Shopify Development Process

Every Shopify project runs on a clearly agreed timeline with staging reviews at each stage. You see the store before it goes live and sign off before we push anything to production.

Free Quote and Scope

Share your project requirements, Figma files, or reference stores. We review your brief, confirm our Shopify plan recommendation, and send a detailed quote with a fixed delivery timeline within a few hours. No obligation to proceed.

Theme Build and Configuration

We develop your Liquid theme or customise your existing one, configure your product catalogue, set up collections, metafields, and navigation, and integrate all required Shopify apps on a development store you can review at any point.

SEO, Tracking and QA

We implement product and collection Schema markup, configure meta titles and descriptions for every page, set up GA4 eCommerce tracking and GTM, run end-to-end checkout testing on multiple devices, and hand you a staging link to review before anything goes live.

Launch and Store Handoff

After your sign-off we publish the store, run a full post-launch checklist, submit your sitemap to Google Search Console, and deliver a training session covering how to manage products, collections, discount codes, and page content in Shopify so your team is fully self-sufficient.

Shopify Development FAQs

Find answers to common questions about Shopify development, including Shopify plans, Liquid development, theme customization, WooCommerce migrations, subscription stores, app integrations, and ongoing store management.

What is Shopify development?

Shopify development is the process of building or customising an online store on the Shopify platform. A developer uses Shopify's Liquid templating language to create custom themes, builds product and collection page templates, integrates Shopify apps, configures metafields and custom data, and sets up the checkout experience. Shopify is a hosted eCommerce platform used by over 4.6 million businesses in more than 175 countries worldwide, making it one of the most widely deployed eCommerce platforms on the internet.

What is Shopify Liquid and why do I need a developer for it?

Liquid is Shopify's templating language used to build every page in a Shopify theme. It controls how products, collections, cart, checkout, and blog content are rendered. Shopify's theme editor lets you change settings that a theme exposes through its schema, but if you want to change how a page is structured, add a completely new section type, or pull in custom metafield data, you need a developer who knows Liquid. Without Liquid development, you are limited to what the theme settings panel allows.

How much does Shopify development cost?

Shopify development pricing depends on the scope of work. Customising an existing Shopify theme starts from $500 to $1,500. A full custom Shopify theme built from a Figma design ranges from $1,500 to $4,000. A complete store build with custom theme, product setup, app integrations, and SEO configuration ranges from $2,000 to $6,000. Shopify Plus builds and custom private app development are scoped individually. We send free, detailed quotes within a few hours of your enquiry.

How long does Shopify development take?

A Shopify theme customisation project typically takes 3 to 7 days. A full custom Shopify theme built from a Figma design takes 7 to 14 days. A complete store build with custom theme, product setup, app integrations, and SEO configuration takes 14 to 21 days. Shopify Plus projects with custom checkout extensibility and app development take 3 to 6 weeks. We agree a specific timeline at the quoting stage so you always know your launch date before work begins.

Can you convert a Figma design to Shopify?

Yes. We build fully custom Shopify themes from Figma designs using Liquid, CSS, and JavaScript. Every section in your Figma design is rebuilt as an editable Shopify section with settings so you can update colours, text, images, and layout directly in the Shopify theme editor without touching any code. The service includes custom product page templates, collection page design, mobile responsive implementation, and SEO meta configuration.

What is the difference between Shopify and Shopify Plus?

Shopify Plus is Shopify's enterprise tier starting at $2,300 per month. It adds full checkout customisation via Checkout Extensibility, a B2B wholesale storefront, Shopify Flow automation, dedicated account management, up to 10 store expansions for international markets, and a 0.15% transaction fee cap. Standard Shopify plans limit what you can change in the checkout without Plus. Most businesses do well on Basic or the Shopify plan until they exceed $1 million per year in revenue, at which point Shopify Plus typically pays for itself through lower transaction fees and automation savings.

Can you migrate my existing store to Shopify?

Yes. We migrate stores from WooCommerce, BigCommerce, Magento, PrestaShop, Wix, and Squarespace to Shopify. Migration covers product data, product images, customer records, order history, and 301 SEO URL redirects so your search rankings are protected during the transition. We run a complete pre and post-migration QA to verify all data transferred correctly before the new Shopify store is taken live.

Does Shopify support subscriptions and recurring billing?

Yes, via the ReCharge app or Shopify's own subscription APIs. ReCharge is the most widely used Shopify subscriptions solution and handles recurring billing, free trials, subscriber portals, and renewal automations. Unlike WooCommerce Subscriptions which is a one-time plugin purchase, ReCharge charges a monthly fee plus a transaction percentage. We integrate and configure ReCharge as part of any Shopify subscription store build and test every billing scenario before the store goes live.

What Shopify apps do you integrate?

We integrate Shopify with the most widely used apps including Klaviyo for email marketing, Yotpo or Judge.me for product reviews, ReCharge for subscriptions, Loox for photo reviews, Gorgias for customer support, Privy or Omnisend for popups and email flows, ShipStation or Shippo for fulfilment, and Bold for custom product options and bundles. If you have a specific app requirement, mention it in your quote enquiry and we will confirm compatibility before your project starts.

Will I be able to manage my Shopify store myself after launch?

Yes. Shopify has one of the most user-friendly admin interfaces of any eCommerce platform. Adding products, managing orders, running discount codes, updating pages, and changing theme settings are all straightforward in the Shopify admin. We build every theme section with editable settings so you can update content in the theme editor without a developer. We also include a full store management training session after handoff so your team is completely self-sufficient from day one.

Related Shopify Services

Complete your Shopify store with complementary services including Figma to Shopify conversion, Shopify app integration, SEO optimisation, email template development, and ongoing website maintenance to support long term business growth.