Travel with Jane – an Insured By Us product
Within the banking industry, women as a segment are often referred to as the 'next billion dollars'. Yet a research reveals that many women feel alienated by financial services.
We have responded to the need for inclusive financial products by creating Travel with Jane, a travel insurance product for women.
Since go-live in 20XX it's been growing steadily, with social media and women's business networks getting behind the brand.